Boycott Unnecessary Boycotts

Unless you live under a rock, you’re probably aware that Super Bowl 51 happened last weekend. For many, the big game is a place for people to come together and eat some nachos, drink some beer, and watch some football. For those who aren’t fans of the sport, there is always the commercials. Budweiser released their commercial ahead of the big game, and it had many up in arms. The commercial, which was produced back in May and is in no way related to current events, tells the story of Adolphus Busch, the company’s founder who came to America in search of a better life. Personally, I thought the commercial was beautiful and what the American Dream was all about. The founder came here legally, and worked his way up in spite of anti-immigrant rhetoric to build a beer empire. Unfortunately, there were some who disagreed with the message of the commercial.

The Budweiser commercial, among other socially-charged ads that aired in between interceptions, did not sit well with Trump supporters, who began calling for people to boycott the brand. A spokesperson for the beer said that the ad had received mostly positive reviews online. Marcel Marcondes, the Vice President of Marketing for Budweiser, said that the ad was used to highlight the ambition of the founder and his pursuit of the American dream.

From the party that claims to be against ‘triggered snowflakes,’ supporters of this boycott sure know how to get worked up over trivial things like a commercial about the American Dream. Budweiser has not shied away from hot-button commercials in the past, and they probably won’t in the future. We shouldn’t boycott companies just because they want to use their image to push a certain viewpoint. The only reason I’d ever consider boycotting the beer is because it’s practically water and I love myself. During the biggest sporting event of the year, current events that plague our political climate should be the furthest thing from your mind.


Melissa is a recent college graduate who is navigating the post-grad world one cup of coffee (or wine) at a time. Her hobbies include reading, working on campaigns, watching the Baltimore Ravens play, and occasionally figure skating.

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